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News Marketing and Advertising

AI Max Expands: Google Adds Languages to AI Brief and Outlines a New Reporting Direction

On September 23, Google announced that AI Brief's closed beta was expanding to seven additional languages, including French, German, Spanish and Japanese. It also outlined a new reporting direction for AI Max, intended to connect the search term, ad assets and landing page in one view. The announcement said further availability details would follow later in the year.

Illustration of the connection between a search, an ad and a landing page in a campaign
Illustrative image created with AI.

These are two different product stages: expanding an existing trial and announcing a reporting capability. This is not an announcement that all features are already open to every account. Hebrew does not appear among the added languages.

Giving the System Business Context

AI Brief is intended to let advertisers describe their business, audience and desired messages in words. In its original explanation, Google details guidance for messaging, search matching and audiences.

For campaign managers, this means the brief becomes part of the system's input. Describe real distinctions: who the product suits, what the service excludes and which wording might create false expectations. A description such as excellent service at a good price is no substitute for information that distinguishes the offer.

Even a detailed brief does not remove the need to read the generated ads. Check whether the instructions are reflected correctly and whether wording that sounds natural in one language remains accurate in another.

Seeing the Path From Search to Page

The promised view is interesting because it connects elements that usually need to be analyzed in relation to one another. A relevant search term can lead to an overly general ad; a good ad can lead to a page that fails to continue its promise.

For example, someone searching for a service in a particular area needs information showing whether it is offered there. Examining the query, ad and page together lets you ask where the gap arises. This is an example of a possible use for the report, not confirmation that it is already available or closes the gap itself.

What to Do Until the Feature Becomes Available

Advertisers can already check continuity between campaign messages and website content without waiting for the new view. An organized list of landing pages, current business information and clear limits to the offer will make oversight easier in any tool.

Advertisers working in Hebrew should not infer support merely because a product name appears in their account. Find out what the trial includes and in which languages. AI Max's expansion aims to give advertisers more context and control; actual adoption should start with what is available in the account and what can be checked.

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