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עברית

Ilan Sharabi Published Updated

Marketing and Advertising

15 Interesting Facts About Instagram Advertising and Marketing, Courtesy of Y.A.R. Rom Marketing Ltd.

More and more business owners understand that promoting their business on Instagram requires learning the platform and recognizing that the rules have changed. Instagram is now a major business arena, and companies that use it to their advantage invest in creative marketing thinking, choose the right professionals and understand the following facts:

A phone displaying a grid of photos with heart and comment icons above it, on a creative agency's desk

Instagram has become one of the most important platforms for promoting businesses, and anyone who understands how it works can reach a wide audience. We have gathered a few facts worth knowing before you start.

15 facts about marketing on Instagram

  1. Using Instagram can promote your business. There is a reason around a million business owners choose it.
  2. Instagram began as an app for publishing and styling photos and is now a major advertising and marketing tool.
  3. Instagram is one of the most popular social networks and is therefore highly effective for advertising and marketing.
  4. Around 400 million users are active on Instagram every day.
  5. As on Facebook, Instagram makes it easy to segment users and target advertising accordingly.
  6. Paid promotion on Instagram must be done through Facebook. The company acquired Instagram in 2012.
  7. Instagram's advertising service is more than three years old, and new developments keep appearing.
  8. Experts such as Y.A.R. Rom Marketing Ltd. can guide your business through Instagram's complexities and help it succeed.
  9. An estimated 21% of the Israeli public uses the Instagram app. Most use it almost daily.
  10. Paid advertising on Instagram is effective, makes a strong impression on users and significantly grows businesses that choose to advertise themselves and their products this way.
  11. Many Instagram users report that following a particular product or company led them to purchase products.
  12. Instagram can introduce brands and businesses to a young audience.
  13. Studies have shown that women use Instagram more than men.
  14. Teenagers are an audience worth investing in because they have the most followers.

Y.A.R. Rom Marketing Ltd.: How to grow your business on Instagram

To grow a business on Instagram, you need to understand how this increasingly prominent advertising and marketing platform works. Some of the largest and most successful brands in Israel and worldwide grew primarily through Instagram because they knew how to use the app and reach a diverse following.

Creativity and collaborations

Creative work, original thinking, partnerships with celebrities and online influencers, and more can grow any business and make it a household name. Understanding the points above and choosing experts such as Y.A.R. Rom Marketing Ltd. for Instagram promotion can propel your business forward.

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